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How to SMARTen Up Your Lifecycle Emails
Let’s face it: sometimes we have dumb goals. We want to be fitter, happier, more productive without bothering to sit down and figure out why and how. SMART goals is a popular framework used for...
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How To Use Your NPS Survey Results to Boost Retention
When Jim Bush took over customer service at American Express in 2005, most companies were evaluating their support efforts on one metric: how quickly reps could use their canned scripts to get...
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Best Practices for Implementing NPS Surveys
The Net Promoter Score (NPS) is one simple metric that helps steer businesses forward. For Slack CMO Bill Macaitis, NPS is a vital indicator of health and long-term growth for a company — a “north...
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How to Leverage the Familiarity Principle in Emails
Which do you prefer, Coke or Pepsi?In blind taste tests, consumers regularly cast their vote for Pepsi. But here’s the catch: as soon as consumers knew they were drinking Coke, they preferred it more....
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The Formula for Driving Action in Your Emails
When it comes to putting together email campaigns, we’re usually laser-focused on trying to say the right things and design the right buttons to increase clicks. But in getting so caught up in the...
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9 Power Tips for Using Liquid to Personalize Emails
Personalizing your emails requires personalized content — and one incredibly powerful way to do that is with Liquid, an open-source template language created by Shopify. Liquid enables you to load and...
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Supercharge Your Mobile App Engagement with Behavioral Emails
Behavioral email can take a back seat for mobile app marketers, who focus on communicating with people through in-app messaging, push notifications, or within the product itself. The problem with that...
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3 Behavioral Messaging Workflows to Improve Churn
In 2013, Groove got serious about combatting churn.Customers were leaving at a higher rate than ever before, but Groove wasn’t sure why. After all, a customer who feels lukewarm about your product...
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Best Practices for Engaging SMS Messaging Campaigns
It’s fall, folks. Kids are back in school, the heat is finally breaking, and if you find yourself near a Starbucks, the sweet smell of Pumpkin Spice Lattes is wafting through the air. The infamous...
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How to Power User Onboarding with Small Wins
Onboarding new customers is like teaching kids how to swim. You want everyone to be a future Olympian but have to start from scratch with how to blow bubbles in the kiddie pool first. The big problem...
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Create Your Own Company Slack Assistant with Customer.io
Edward always has a finger on the pulse of what’s going on in the product, despite having neither fingers nor pulses. Edward is a bot!DigitalOcean, a cloud infrastructure provider for developers, built...
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The Keys to Smart Behavioral Push Notifications
Imagine getting woken up by a push notification telling you that President Obama eats seven almonds as his nighttime snack. Not exactly the breaking-news alert you signed up for. The New York Times was...
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How Clearbit Personalizes Emails with Customer.io (and Achieves a 49% Open Rate)
Clearbit builds a brilliant and extensive suite of API products. Exciting use-case ideas abound. Just a sampling: sales reps can get a lead’s company size from a single email, marketers can enrich lead...
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The Two-Stage Decision-Making Framework You Need to Know for Better Emails
We all have our own ways of making decisions. The pro/con list. Gut instinct. Maybe you consult your trusty Magic 8 ball. But according to psychologists like Peter Gollwitzer, no matter what methods we...
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Lessons from an Epic Analysis of 50 Welcome Emails
How do you create a valuable welcome email? The “Hello! Hi! Welcome!” part is clear enough, but what else should you consider?Welcome emails aren’t just a formality but a crucial opportunity. Minutes...
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Turn Newbies into Power Users Through Lifecycle Segmentation
Super users don’t crop up overnight. Your customers first have to learn how to use your product to become experts and advocates.As people experience the value of your product over time, they take...
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7 Must-Have Lifecycle Email Campaigns to Grow Your Business
Email is one of the most powerful channels of communication between companies and customers. But businesses often get stuck in the trap of using email primarily as a marketing tool for people at the...
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User Retention Emails, from Day 0 to Day 90
Retention. It’s all about saving customers who are about to churn, right?Nope.Retention efforts start way at the beginning. From signup and onwards, healthy user retention involves proactive work—on...
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Don't Get Funnel Vision: How to Preboard Your Customers To Success
If you’ve never connected the dots between customer acquisition and user onboarding, you might have a problem. Why? Let’s start with the first five minutes of a typical user experience.For SaaS...
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How to Trigger Product Usage that Sticks
Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build...
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