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Avoid the Cookie-Cutter Approach to Email Marketing to Increase Conversions
VideoBlocks has A/B tested millions of emails — and that’s just since 2013 when Bill Zhang joined the company as its director of lifecycle marketing. What has he learned? “Every rule that they say is a...
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How StatusPage.io Increased its Trial to Paid Conversion Rate by 2.4x
Early on in the life of StatusPage.io, their conversion rate from trial to paid sat at 5%. When you’re a new company, no one knows about you. You move mountains to get 100 people in the door. Thirty...
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7 Emails that Keep Customers Coming Back for More
Not checking in with people after sign-up because you think your product simply speaks for itself? You’re setting yourself up to lose customers.As Neil Patel from Kissmetrics points out, businesses...
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6 Sales Techniques You Should Use In Your Lifecycle Emails
You’re lucky and you don’t even know it. With a SaaS business, you already know that your customers want to hear from you. They’ve signed up for your service, which means they’re interested.Pity then...
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How to Email Your Customers About a Price Increase — and Spur Sales
Telling your customers about a price increase is one of the toughest emails that you’ll send. What if all your customers get angry and leave? Hello anxiety! You might be hesitant to bring it up at all...
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Why Email Marketing Powers Your Business
Email is alive and kicking, wonderfully effective and still evolving, too. Yes, the many reports of email’s woeful death have been greatly exaggerated. In fact, email is the most effective channel for...
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5 Types of Engagement Emails to Nudge Users Towards Aha Moments
Ever feel that tiny emotional tingle, that little rush, of getting a notification on your phone for a new message, an Instagram favorite, a Facebook tag?If you’ve been a long-time Facebook user, you...
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3 Must-Have Triggered Lifecycle Email Campaigns
There’s a neat arts event in my Brooklyn neighborhood one weekend every year where local artists open up their studios to the public. You get to see incredible art and talk to artists where their magic...
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5 Tactics to Fuel Retention and Slash Churn
Churn is a SaaS company killer. With 5% churn monthly, you’re losing half of your customers every year. That means you need to bring in half the number of the customers you have every year just to stay...
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How to Create Webinar Invitations that Drive Registrations
The webinar is the marketer’s party. Okay, these learning and lead-generation gatherings probably aren’t as fun without the punch bowl and perfect playlist — but at the planning stages, there’s the...
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The Persuasion Playbook for Email Marketers
If you turn your Econ 101 textbook to the first page, you’ll find a definition of homo economicus: the economic man. It’s an old-school way to understand why people make the choices they do. This...
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Why You Should Use Video in Onboarding Emails
Dropbox was an incredibly novel idea — back in 2009. The concept of the cloud hadn’t quite broken into public consciousness yet and smartphones hadn’t reached its omnipresence. Explaining Dropbox to...
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What Most Marketers Are Missing in Their Drip Emails
Marketing is like gardening or farming. Whether it’s leads, new users, or paying customers — your job is to nurture newbies to develop into great big fans. Your job is to cultivate.It’s fitting that...
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7 Strategies to Make Your Lifecycle Emails Work Smarter For You
One of my favorite learning moments this year was hearing from StatusPage.io CEO Steve Klein how getting your lifecycle emails right can increase your conversion rate and revenue to the point where you...
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What’s in an FNAME?
How did email personalization become synonymous with merging in a name field? “Hello FIRSTNAME” isn’t what makes people run to grab their credit cards.The power of personalization is no secret. It...
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Scale Trust, Not Lists
Stop obsessing over the size of your email lists. It’s distracting you from the real work of quality growth — of building audiences, developing customers, and nurturing relationships. When you’re...
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One Big Behavioral Economics Lesson for Email Marketers
Imagine you’re on your way to work and happen upon a pop-up coffee stand. They’re handing out free cups of coffee in exchange for feedback about the drink. There’s a table with the usual coffee-related...
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How Clearbit Conquered the Welcome Email
One of the top email marketing mistakes is trying to squeeze everything into one message, and welcome emails are no exception. In that pivotal moment of first impression, the temptation is high to get...
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The Pirate's Map to Valuable Lifecycle Emails
Getting caught in the trap of thinking about your email campaign to-do’s in a scatter? Gain direction with a map of a comprehensive customer lifecycle — one like Dave McClure’s 5-part pirate metrics...
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How to Write Emails that Pave the Way Towards Action
What does it take for an idea to register? The challenge is that information alone isn’t enough to convince or teach. The way you deliver information matters.When Melissa Studzinski joined General...
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