Clik here to view.
Battle the Forces of New User Inertia
The beginning of a new habit or practice is always the toughest stage.If you’re like me, starting a new habit at the gym can be a stage of personal hell. Wanting to exercise more, I ended up in a new...
View ArticleClik here to view.
How to Manage Friction to Hold onto Your Customers
As I looked at my monthly credit card bills, I knew what had to be done. I had to turn off 1-Click ordering on Amazon.The conventional rule of creating a great product is to remove all the friction in...
View ArticleClik here to view.
How to Activate New Customers With the IKEA Effect
I lugged around a 3-shelf bookcase from IKEA through multiple years of moves, through three different states. Despite the fact that these bookcases often go for as little as $10 or for free on...
View ArticleClik here to view.
How to Create Lifecycle Email Campaigns
Communicating as a business can create a strange mental trap that makes you forget that you’re dealing with other human beings. You have relationships of all kinds, so you already understand two basic...
View ArticleClik here to view.
What Businesses Can Learn from Abandoned Cart Emails to Boost Sales
Sales don’t happen in an instant.Yet there’s a common misconception that sales works like a chain reaction or an impulse buy. That candy bar you pick up while waiting in line at the grocery store? See...
View ArticleClik here to view.
5 Keys to Welcome Emails that Make Rewarding First Impressions
What’s the most important characteristic to convey to new and prospective customers?Let’s start by examining the two main traits that form first impressions — confidence and trustworthiness. Social...
View ArticleEmail Marketing Basics: Newsletters and Drip Campaigns
This week, I chatted with Carl Sednaoui, an email marketing consultant and co-founder of MailCharts, a tool e-commerce marketers use to uncover their next email move.We decided to go back to the basic...
View ArticleClik here to view.
The Princess Bride Formula for Memorable Welcome Emails
“Hello. My name is Inigo Montoya. You killed my father. Prepare to die.”You might not realize it, but this famous quote from the Spanish swordsman in The Princess Bride has all the ingredients you need...
View ArticleClik here to view.
Optimize Your Welcome Emails With These 5 Templates
Sure, welcome emails are vital.They help acquire that critical feeling of trust that anchors a stronger customer relationship. Research by ReturnPath even shows that welcome messages not only boost...
View ArticleClik here to view.
The One Power Word to Persuade Them All
“Because you’re worth it.”This famous slogan by the cosmetic company L’Oréal’s uses one of the most powerful words in persuasive copywriting — “because.”Humans crave reasons and resolutions. Ever since...
View ArticleClik here to view.
Email is User Experience
People always want to believe that their creation speaks for itself. Thanks to this Field of Dreams“build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s...
View ArticleClik here to view.
How the Best SaaS Companies Write Upgrade Emails that Convert
Upgrade emails are your bread and butter messages. They help convince and remind people to convert and upgrade from free to paid accounts and to higher plan tiers. Before we dive into one of the most...
View ArticleClik here to view.
The Psychology of Upgrade Emails: Make Something to Lose
Here’s an interesting scenario. Let’s say you have the chance to win $200 if a coin toss lands on on heads, but if it came up tails, you’d lose $100. Would you take that bet? Most people wouldn’t....
View ArticleHow Asana Welcomes New Users
We’re taking a page from the great user onboarding teardowns of Samuel Hulick to walk through how Asana handles new user registration, onboarding, and email flow. Along the way, you’ll learn how...
View ArticleClik here to view.
Save Your Emails from Spam Filter Purgatory With These 3 Tips
The email that doesn’t make it to the inbox is like the proverbial tree that falls in the forest with nobody around to hear it – what’s the point?One of the eternal quests of email marketers is to stay...
View ArticleClik here to view.
Increase Your Email Opens by 30% in 1 Minute
Sending an email to your entire list is one of the scariest things that you can do as a marketer. The moment you hit send, bad things may happen. Your email gets marked as spam. A valued customer...
View ArticleClik here to view.
What You Need to Know about Email Segmentation — and 33 Segment Ideas to...
Are you preaching to your email choir? Let me explain. While the phrase “preaching to the choir” usually suggests a waste of time trying to convince people who are already on your side — when it comes...
View ArticleClik here to view.
Stop Blasting Your Email
Once upon a time, email marketing was all about email blasts. You’d set up a single message to broadcast to the masses, rinse, and repeat. Now, this “batch-and-blast” method of bulk-sending promotions...
View ArticleClik here to view.
How to Win Back Your Lost Trial Leads
Are you ever convinced by those winback emails that lament “We miss you!”?That particular sentence makes me cringe. There’s the misplaced focus on the business, dismissing whether I’m missing anything...
View ArticleClik here to view.
When to Send Purpose-Driven Instead of Product-Driven Emails
Are you letting your true colors shine through in your emails or are you too afraid to let them show?Businesses often fall into the trap of making their first emails product-centric and come up short...
View Article