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How to Design Your Invoice Emails
The invoice is a critical message in the customer experience.Beyond accuracy, what also matters is the design.A poorly designed invoice email can cause customer confusion and even frustration. This...
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What Not to Do: When Transactional Email Marketing Turns Too Promotional
This is a guest post from the team at Fieldboom. Read more on the Fieldboom blog.Marketers continue to look for ways to promote their brands.You want to show off your latest products, exhibit your...
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Order Confirmation Emails: How to Delight Your Customers Every Time
Your hard work paid off. A customer made a purchase! *happy dance*Before you go get a celebratory treat, it’s worth your time to think about the next step in the lifecycle journey. Your customer is...
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Timing Matters: When to Send Transactional Emails
Figuring out the right time to send transactional emails seems like a no-brainer: after the user’s transactional action.But the further you get away from the transaction itself, the more unclear the...
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Before You Choose a Transactional Email Service, Read This
Email marketing is a rich source for delivering customer value. That’s why, you deserve a transactional email service that offers your team the flexibility to trigger important messages based on your...
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How to Optimize the Post-Click Experience for Your Email Marketing Campaigns
When it comes to creating a successful email marketing campaign, many marketers often overlook one of the most essential components: the post-click experience. Neglecting this element plays a...
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