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User retention emails - 3 examples that keep customers coming back
At customer.io, we think of user retention emails as the emails that get automatically triggered when a user doesn’t do something. For example, sending an email encouraging the user to upgrade if they...
View ArticleWhat is customer retention?
Customer retention is a key to success for just about any business, and the best organizations are constantly looking for ways to keep their customers coming back.- Robert ScobleThe definitionCustomer...
View ArticleUser Retention as a Service
Here’s a trick question for you: “What’s the cheapest way to get a new user?”If right now you’re thinking about the price differentials between Facebook Ads and Google Ads, you’re doing it wrong.The...
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Churn Rate Reduction with Retention Emails
Most efforts at user retention are post-cancellation. What if you could know someone was going to cancel before they did?For subscription services, it’s pretty easy to identify who is about to cancel....
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How to pretend you're always working with email
I like to write and respond to emails at 1:00 am.However, you don’t want to receive an email from me at 1:00 am. If you do receive an email from me, there’s a higher chance you’ll miss it. But for me,...
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4 ways we learned we are building the right thing
After 40+ conversations with people, we know we’re building something of value. Here are some tactics we used to start customer development conversations:Start conversations on twitterI set monitoring...
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Setting up a virtual pbx with Twilio, OpenVBX and PHP Fog
We’ve been reading that adding a phone number increases conversions. When people sign up and pay us, we give them our cell phone numbers. But, we wanted to have a way for people to get in touch with us...
View ArticleHow to build a startup is a solved problem
Steve Blank (entrepreneur, author, teacher) gave a talk yesterday at American Express 1 Steve said something along the lines of:In the past five years, we’ve developed a repeatable process for building...
View ArticleLegal, Healthcare, Accounting and Payroll
We’re about 1.5 months in to building Customer.io and we’ve had pain we’ve had to overcome with supporting services. Some we expected. Some we were surprised to find.Here’s how I wish our supporting...
View ArticleDon't use noreply@yourdomain.com on emails
It should be no surprise that if you’re using “noreply@myapp.com” as your email address, you’re leaving information on the table. Here are a few ways you can benefit by using a real email address (and...
View ArticleThe Lean Comedian
I had the pleasure of seeing Aziz Ansari, (an extremely talented comedian) sharpening his tools at the Comedy Cellar.Comedy Cellar is a small comedy club in Greenwich Village, New York City. It fits...
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How we built our HTML email editor using liquid, wysihtml5 and premailer
Managing email design and content is extremely important to our customers. From day one, we wanted to give our customers full control over the look and feel of their email. Here are our first...
View ArticleLifecycle Marketing Fail
I got an email this morning from a service I signed up with on March 3rd. They were trying to move me from a free trial to be a paid user. It’s a service that’s tremendously useful for businesses....
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Even your text emails should be formatted
FOLLOW UP: As a testament to how awesome the team at Trello (Fog Creek) are, they tweeted back almost immediately after we published this and modified the email within a day. Imagine how red-faced I...
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The dumbest thing Customer.io has done
Last Thursday we opened Customer.io’s doors for anyone to sign up. For the unfamiliar, we’re a niche email product targeted at SaaS companies.Believe it or not, when John and I started Customer.io, we...
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How we're doing - six months in
Doing business with a new company is a two sided proposition and you should be aware of the risks and rewards.On the plus side, you’ll probably get a personal reply from me, the CEO if you write me an...
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Intro to Lifecycle Emails - guest post by Patrick McKenzie (patio11)
This is a guest post from Patrick McKenzie. Patrick is the founder of Kalzumeus software. Patrick has several successful SaaS businesses and has recently been making fistfulls of money for his...
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Responsive emails don't have to be hard
This is a more technical than usual post about sending emails that look great on mobile devices as well as the web. I spent some time this weekend making HUGE improvements to our default layouts.If...
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Giving your customers their own support rep
A prospective customer gave us a cool use case yesterday. They said:Every new customer has their own support rep. How can I send emails through Customer.io so people receive them from their support...
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Should you write blog posts or email newsletters?
Your time is limited. You have to choose between writing a weekly blog post, or writing a weekly newsletter. Will a blog post or newsletter be a bigger win for your business?Benefits of writing a...
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