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Results are in: Teaser emails + blog posts. Are they worth doing?
After last week’s article: “Should you write blog posts or email newsletters?”, you might be wondering what happened with the experiment.As a refresher… Newsletters and Blog Posts both have...
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Put your readers first to win at content marketing
I’ve been anxiously waiting for today to share our results from last week with you.tldr; When you write an article, sending the full content by email with a link to the blog post is a great experience...
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Rules of thumb for writing emails
What are your rules of thumb for writing emails? Do you have any? Or do you just write stream of consciousness every time? Over time, I’ve come up with about 57 rules of thumb that I follow. But I want...
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The Surprise Personal Email
I want to show you a neat little email you could start sending today. You could call it the “surprise personal email”. It usually comes from someone high-up in an organization. Someone you wouldn’t...
View ArticleYou'll do great things with email this year:
What will you have accomplished when we sit here together next year? Will you be proud of the work you’ve done? Will you be proud of the help you’ve given?If I asked you on January 2nd, 2012 what you...
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How are you different?
You’ve been asked the question your entire life: How are you different?Before you got in to college, each college asked you cleverly worded essay questions. They wanted to know “How are you...
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The two most important lines in your email are...
…the subject line and the first line of the email.Like peanut butter and jelly, your subject line and first line belong together. And if you pair them well they can work wonders for your open...
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Last friday we screwed up
Screwing up gave us the opportunity to write an apology email to our customers. Our screw up affected just a fraction of our customers. But each of them received a personal apology.Over the weekend I...
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Results for the Surprise Personal Email
Did you start sending a surprise personal email like the ones I mentioned a few weeks ago?I did!I’m excited to share my results with you. I ended up tweaking both the first email someone gets and the...
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Ideas you should steal from last weekend's bootcamp
Hey Folks,One of the great things when you get a big group of people in a room (virtual or otherwise), is a great sounding board for ideas.Last weekend, I put on the “Email Bootcamp for Startups” along...
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How to handle people replying to your marketing emails:
Every time you write an email to your customer, it’s an opportunity for you to get feedback and strengthen that relationship. But as your business starts to scale, how do you handle the volume of...
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Data: Here are open and click rates for this email list
Last night there was a packed room at the class "How to write emails people will read" at General Assembly. We went way over time deep in conversation about email. They eventually kicked us to the curb...
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Karma Based Marketing + A crazy day yesterday
Imagine presenting your company on stage between someone who launches satellites in to space, and someone who has a device on their head that reads your brain waves.Yesterday, Customer.io was 1 of 3...
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Write Emails in Markdown
You’re done writing the copy for your latest marketing email in Microsoft Word or a Google Doc. Your boss has reviewed it, and you’re getting ready to send.So you copy… …then you paste… From one...
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How we're doing, 1 year in.
We made it through the first year folks! April 1st, 2012 John and I started full-time on Customer.io. In January 2012 we set a goal: Have 5 people paying us $10 per month by April 1st, 2012.And when we...
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Email Deliverability 101
Writing great email copy ain’t worth jack if your emails don’t make it to the inbox. Here’s a quick run down of the critical things you need to improve and track your email deliverability. I learned a...
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Product Update: More visibility and control over your email
We released three updates to Customer.io recently that give you better visibility into your stats and more control over the emails you send through Customer.io. Here’s what they are:Understand your...
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This Message Could Be a Scam (Gmail / Google Apps)
It seems as though google recently made a change to how Gmail / Google Apps handles forwarded emails. A forwarded email (even within your own domain) can cause a “soft fail” in the SPF records and...
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Get 7 subject line ideas in 2 minutes -- even if you're not creative
You might already know a favorite place to get subject line ideas if you’ve attended one of my classes.Next time you’re flying within the US, pull out the SkyMall and read the teasers for the...
View ArticleBringing humanity back to customer support
The businesses that we love and aspire to be get the details right.By now you’re probably encouraging people to reply to your emails. What do you do when they write to you?You don’t want to ignore...
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